Bristol Myers Squibb Company is an American pharmaceutical company headquartered in New York City. which is distinguished by a unique biopharmaceutical strategy. It is based on the reach and resources of a large pharmaceutical company, but linked to the business spirit and flexibility of a biotech company. Every day they make an effort to offer innovative medicines to patients with serious, life-threatening diseases.

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• concept of the name change to personnel

• event of the name change

• concept of the organization to sensitize young doctors (heart specialists)

• incentives Reims, Venice, Spa,…

• concept for the launch of a new product 'Victory'